This blog was originally published in December 2016 but has been updated to include new information. Getting press coverage as a small business owner is easier said than done. With news changing minute by minute, it’s difficult to find a publication to run your press release or story. So, we thought we’d share some tips… Read More
Tag: Public relations
Top 3 Media Gift Ideas
The holidays are right around the corner, and for those of you working in the marketing or public relations industry, now is the time for you to start thinking about media gift ideas for the friendly reporters in your life. And if you’re not, remember that reporters are people too and all people love gifts.… Read More
Content Creation: What to Do When You Don’t Know What to Do
A few weeks ago I attended Content Marketing World (CMW) in Cleveland, Ohio. As a writer at heart, I was thrilled at the opportunity to attend so many sessions on content creation hosted by some of the industry’s greatest. At CMW, I learned that while it’s easy to get stuck in a rut, finding what… Read More
In my last blog article, I recalled a story from the early days of Proforma, and how a client’s request for 12 spiral rings led to earning a million-dollar customer with 50 percent gross profit. Here’s a story of another million dollar win. Back in those early years building Proforma, my practice was to get up… Read More
Do You Know Your Audience?
A few months ago I wrote about the importance of taking your audience’s demographics into consideration when selecting promotional products. Whether you’re looking at where they live, how old they are or what they do in their free time, having the data to back up your ideas is essential to a successful campaign. Similarly, identifying… Read More
Crisis Management: Dealing with a Crisis
In my last blog article, I shared the importance of identifying a crisis, particularly on social media, and how to gain a better understanding of whether or not you’re in a crisis. Once you’ve determined that you are indeed facing a crisis, the next step in your plan needs to be effectively addressing and dealing… Read More
Crisis Management in Social Media: Identifying a Crisis
In today’s hyper-vigilant world of citizen journalists, it is more important than ever to have a full understanding of the power of social media and the public’s ability to use and control it. Although this power can be used for good, that same power can also turn on companies in an instant. Although understanding how… Read More
How to Win Press Coverage
Kendra Smith, Proforma’s Manager of Public Relations, sat down with Counselor Magazine to provide her best tips to earn press coverage, build relationships and put your business in the spotlight through public relations. Q: How do you effectively reach out to journalists? A: We have the most success contacting journalists by email. Meeting in-person… Read More
Start Thinking like a PR Pro to Earn Media Coverage Today
Public relations is an excellent tool for getting your company’s name out there by earning coverage from media outlets, both local and national. Once you recognize the value of public relations you may find it difficult to identify interesting topics to write about and share to the media. In order to earn great coverage and… Read More
The 5 Reasons You Need A Public Relations Professional On Your Team
Whether your business is just starting out or you’re looking to expand through the on-boarding of new employees, there are few positions as essential to growing your business and maximizing your reach as public relations professionals. Although public relations pros are sometimes dubbed at ‘spin doctors,’ that term, and way of thinking could not be… Read More
Making Public Relations Part of your Business Plan
If you’re a small business owner, public relations may be an area you shy away from. Public relations is a great and often times free tool you can utilize to get your community and customers talking about your company. Here are a few questions about public relations that often plague business owners. What’s the point… Read More
5 Basics of Crafting a Successful Press Release
Your company may be doing great things but how will anyone know if you don’t tell them? Press releases are a great tool to get information out about your company, educate your audience and help keep your business top-of-mind next time a reader needs a product or service you offer. If you don’t have… Read More