Do You Know Your Audience?

A few months ago I wrote about the importance of taking your audience’s demographics into consideration when selecting promotional products. Whether you’re looking at where they live, how old they are or what they do in their free time, having the data to back up your ideas is essential to a successful campaign. Similarly, identifying… Read More

Crisis Management in Social Media: Identifying a Crisis

In today’s hyper-vigilant world of citizen journalists, it is more important than ever to have a full understanding of the power of social media and the public’s ability to use and control it. Although this power can be used for good, that same power can also turn on companies in an instant. Although understanding how… Read More

How to Win Press Coverage

Kendra Smith, Proforma’s Manager of Public Relations, sat down with Counselor Magazine to provide her best tips to earn press coverage, build relationships and put your business in the spotlight through public relations.   Q: How do you effectively reach out to journalists? A: We have the most success contacting journalists by email. Meeting in-person… Read More

The 5 Reasons You Need A Public Relations Professional On Your Team

Whether your business is just starting out or you’re looking to expand through the on-boarding of new employees, there are few positions as essential to growing your business and maximizing your reach as public relations professionals. Although public relations pros are sometimes dubbed at ‘spin doctors,’ that term, and way of thinking could not be… Read More