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Tag: Qualified lead

Leadership / Productivity

The Benefits of Defining Qualified Leads

If you are in a sales or marketing role, you probably know what a qualified lead is; at least from a high level. A qualified lead is a prospective customer who matches the company’s ideal buyer persona in terms of need, budget and other factors. But going one step further, what are those ideal buyer… Read More

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Posted 6 years ago May 6, 2015
By Glenda McCarthy-Gaspar
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