To shout it from the rooftops, you have to be clear and on-point with what’s being promoted. Promotional marketing is the reflection of a brand and its characteristics. So whether promoting your company or a specific product, the delivery of the message is just as key as the message itself. You may wonder, ‘how important… Read More
Tag: Quality
When Is It OK To Judge A Book By Its Cover?
When I was a kid, I remember going to the school library and looking for the books with the most colorful, creative and eye-catching covers. It wasn’t until after I picked up the best-looking books, that I actually started skimming through them to see what stories they held inside. The same can be said 20… Read More