With an often limited budget to put toward marketing and advertising, companies are regularly challenged with deciding which channels or vehicles will deliver the most ROI. For their part, promo products are often compared against traditional forms of marketing such as television, radio or print advertising. It has been found that promo products actually deliver… Read More
Tag: ROI
ROI Analysis: Promo Products Provide Best Investment
With an often limited budget to put toward marketing and advertising, companies are regularly challenged with ROI analysis, deciding which channels or vehicles will deliver the most ROI. For their part, promo products are often compared against traditional forms of marketing such as television, radio, print advertising. It has been found that promo products actually… Read More
Rethinking Direct Mail, Part 2
In Part 1 of ‘Rethinking Direct Mail,’ I shared three reasons for why direct mail should have a place in your next campaign. Those reasons proved that direct mail works, and provides for a great return on investment (ROI). I promised there were more reasons you should be taking advantage direct mail to improve your… Read More
Rethinking Direct Mail, Part 1
How many emails did you get today? How many did you delete? How many did you actually act on? Chances are that if you are like me, you receive hundreds of email pitches every day. They’re ubiquitous, often poorly targeted “push” messages and, for the most part, not very welcome! So what’s a poor marketer… Read More
Debunking Myths About Marketing Copy
I’m terrified of anything that has to do with numbers. My biggest fear is making an accounting mistake that results in a reporting error, or even worse, a loss of money. Words, though, are a completely different story for me. I love to write and am not nearly as worried about making mistakes when I… Read More