It’s curious to me that we are in the “branding business,” yet so many companies seem to have a brand that does not contribute to their success.
The third grade was my daughter’s favorite school year, thus far, and she made incredible strides in many regards with her learning and development. She had fantastic teachers who cultivated her love for learning and classmates who made each day filled with fun memories. While she was excited for summer vacation, wrapping up the year… Read More
It’s no secret that word-of-mouth marketing is one of the most powerful tools to effectively marketing your product and your business. It is also one of the simplest and most trusted forms of communication and marketing to reach the majority of the target market. Let’s face it: You’ll trust a friend’s voice infinitely more than… Read More
The fourth quarter is a time that many use for reflection, evaluating the previous nine months of the year to gauge successes and failures. While it’s important to reflect and restrategize, this shouldn’t be looked at as a time to lighten up. It’s an easy habit to fall into; essentially vacationing for the final three… Read More
As businesses grow and expand there will inevitably be the need to expand its workforce. Or maybe the business has gone stagnant, sales have dropped slightly or even worse, the business is in free fall. While it appears to be common practice to cut sales and marketing in hard times, truly the only way to… Read More