Proforma-Blog-Million-Dollar-Mindset-Greg-Muzzillo

Does Your Brand Suck?

I believe that many businesses have brands that suck. I mean, suck away opportunities for sales and profits! Let me explain. First, there are many companies out there with brand names that only indicate they sell printing or promotional products. Names like, City Printing Company or Peoria Promotional Products, LLC. These names suggest the company… Read More

Proforma-Blog-Million-Dollar-Mindset-Greg-Muzzillo

The Muzzillo Dictionary of Sales Terminology: The Definition of ‘Let Me Think About It’

In the Muzzillo Dictionary of Sales Terminology, definitions of many key words and phrases aren’t what they appear to be. In my previous article, I shared how the definition of “I will call you” is really “I will never call you.” Similarly, when a prospect tells you, “Let me think about it,” what they are really… Read More

Proforma-Blog-Million-Dollar-Mindset-Greg-Muzzillo

The Muzzillo Dictionary of Sales Terminology: The Definition of ‘I Will Call You’

In the Muzzillo Dictionary of Sales Terminology, definitions of many key words and phrases aren’t what they appear to be. In my previous article, I shared how the definition of “no” really is “not yet.” Similarly, when a prospect tells you, “I will call you,” what they are really saying is, “I will never call… Read More

Proforma-Blog-Million-Dollar-Mindset-Greg-Muzzillo

Dream Big This Year: 3 Steps to Making More Than $500,000 This Year

Happy New Year. From the day this article is published, you have 360 days left in your new year. You have a clean slate. A fresh opportunity. What will you accomplish with these 360 days? Dream big. Businesses in North America spend almost $300 billion per year on printing and promotional products. You are within… Read More

Proforma-Blog-Million-Dollar-Mindset-Greg-Muzzillo

We Were Not Undressing! Putting Some Fun Into Selling

Back when I was growing my original Proforma distributorship, I was teaching one of our newer sales reps how to conduct field calls. In my view, field calling is a lost skill. Sadly, in this day of email and voicemail, salespeople think they don’t need to get out and do field calls. I strongly disagree… Read More