Proforma-Blog-Million-Dollar-Mindset-Greg-Muzzillo

We Were Not Undressing! Putting Some Fun Into Selling

Back when I was growing my original Proforma distributorship, I was teaching one of our newer sales reps how to conduct field calls. In my view, field calling is a lost skill. Sadly, in this day of email and voicemail, salespeople think they don’t need to get out and do field calls. I strongly disagree… Read More

Proforma-Blog-Million-Dollar-Mindset-Greg-Muzzillo

Buy The Shrimp Farm: The Power of Negative Selling

When we first started franchising Proforma in the late 1980s, most people in our industry scoffed at our business model. So, we reached out to people outside our industry to start building our franchise concept. In the late 1980s, there was no internet! So we relied on advertising in business publications and attending “own your… Read More

Stacking the Deck for Sales Success in the Age of Information Imbalance

The sales game has changed, significantly, due to the power shift that comes along with consumers having access to unlimited information, reviews and feedback via the internet. Selling to the uninformed always gave sales professionals an upper hand – they were relied upon for basic information that was otherwise unattainable. But that is the sales… Read More