Inbound marketing is a very popular (76% of marketers use inbound strategies according to HubSpot) and cost-effective (61% cheaper than outbound strategies according to SearchEngine Journal) method for getting your brand noticed. But what is it? Inbound marketing is a strategy for attracting customers to your products and services via content marketing, social media, search… Read More
Tag: SEO
Taking the “Blah” Out of Blogging
Digital client engagement has evolved to the point where there are so many tools it’s not only hard to know where to start, but also to know where to focus the resources necessary to achieve results. This generally leads to frustration or, even worse, inaction. Today’s business environment is far too competitive to ignore that… Read More
SEO State of the Union 2015
It’s a word that every marketing-minded person knows but a concept that can be difficult to master given the ever-changing landscape of technology. 2014 was a huge year for SEO and it will be again in 2015. So what do you need to know as we dive deeper into 2015? Dave Lane of Verve offers… Read More
Local Web Marketing and Reputation Management
In the digital age, one of the most important and often most overlooked areas of marketing is geographic web marketing. Think about it: The majority of people go online first when looking for a service. If your business depends on people coming to your location to do business then this tactic, also known as local… Read More
How to Read Your Google Analytics Reports: The Basics
Google Analytics is a great tool to use to track your website activity. You may ask yourself: “How many people come to my site?” “How do they get there?” “How long do they stay?” If you ask any one of those questions, Google Analytics has an answer. Today I will give you a brief overview… Read More
Four Keyword Mistakes You May Be Making In Your SEO Campaigns
When it comes to Search Engine Optimization and keyword research, keep in mind that the keywords you select affect not only your search results ranking, but also what kind of traffic you are sending to your site. Keyword research can be one of the hardest components of SEO, and it’s easy to make a mistake… Read More