If you own your own business in 2019, you’ve been told more times than you can count that social media is paramount to your success. Although this is true, having an online presence isn’t just about boosting your brand awareness anymore. If you aren’t leveraging your social media as a customer support channel and source… Read More
Tag: Social media
I’ve been teaching LinkedIn sales and marketing techniques and methodologies (and overall social sales strategies) for nearly 10 years now. I’ll be so obvious to state that a lot has changed during this time, but perhaps more importantly, even more has stayed the same. I recently got an email with questions from one of the… Read More
Inbound marketing is a very popular (76% of marketers use inbound strategies according to HubSpot) and cost-effective (61% cheaper than outbound strategies according to SearchEngine Journal) method for getting your brand noticed. But what is it? Inbound marketing is a strategy for attracting customers to your products and services via content marketing, social media, search… Read More
Is your social media working for your brand but lacking inspiration and creativity? Focusing on designing content that works for your brand while being engaging and interesting for the target audience may seem like a challenge. Below are three tips for creating killer content on your social media accounts that your audience will want to… Read More
Too many times, I’ve been part of creative brainstorming sessions or meetings and the topics of direction and target audience never want to be bridged. To some, making something “look cool” is the ultimate goal because “more people will want to look at it or keep it.” Let’s be honest with ourselves. “Cool” is a… Read More
Last semester, I took a sports promotion and fan engagement class that focused on how professional sports teams can leverage social media to engage their fans. The majority of the topics that we covered can be applied to any organization’s use of social media. Whether it is a few posts or a full-blown campaign, the… Read More
4 Ways To Foster Community and Build Business with a Facebook Group
The other day I created a Facebook Group out of a need for a local creative community. I thought, “I need help on creative projects but I don’t know who to turn to for help. Wouldn’t it be cool if I could just create a post on Facebook about a project that I’m working on… Read More
Create Social Content Like a Pro Part II
This is part two of the two part blog post, “Tools to Help you Create Social Content Like a Pro.” Last week I highlighted Canva and Fotor, two websites that can be used for photo editing and graphic creation. This week I will be highlighting Hootsuite and Grammarly. Hootsuite – Hootsuite is probably the biggest… Read More
Create Social Content Like a Pro Part I
Running a social media page for your business can seem like a real challenge at times. With social media becoming ever more sophisticated it can sometimes feel like if you don’t have advanced degrees in graphic design, English and marketing you’re already behind the game. This blog post will be a two part series that… Read More
What Facebook’s ‘Algorithm Overhaul’ Means for Your Business’s Facebook Page
Last week Facebook announced that they will be overhauling their entire algorithm that decides what goes on any given user’s newsfeed. The social network has decided it needs to go back to its roots of being exactly that, a social network. According to the New York Times, this means that users can now expect to… Read More
The Importance of Formal Email Communication
Since the dawn of the Internet age and the rise of social media, dramatic changes in communication have occurred that have blurred the lines between formal and casual writing. Nowadays, more and more people are beginning to send formal communications stylized in a format that would be more appropriate in a text message to a… Read More
Social Media Planning in 5 Steps
When you begin to evaluate your current business plan to review the highlights of the year and progress made, you should assess your social outreach. Social media tactics should be a component of every business plan underway today and the ability to keep your name at the forefront can effectively contribute to growth and client… Read More