Paws, Posts, and Promo

In the vast, overly saturated landscape of social media, to say it’s difficult to capture the public’s attention is an understatement. The one subject that is consistently able to cut through the noise in the dog-eat-dog world of social media? Ironically – it’s pets.  Why? Because people love pets. And what people love, they will… Read More

inbound marketing it works

Get Noticed with Inbound Marketing

Inbound marketing is a very popular (76% of marketers use inbound strategies according to HubSpot) and cost-effective (61% cheaper than outbound strategies according to SearchEngine Journal) method for getting your brand noticed. But what is it? Inbound marketing is a strategy for attracting customers to your products and services via content marketing, social media, search… Read More

Determine Your Brand’s Target Audience

Too many times, I’ve been part of creative brainstorming sessions or meetings and the topics of direction and target audience never want to be bridged. To some, making something “look cool” is the ultimate goal because “more people will want to look at it or keep it.” Let’s be honest with ourselves. “Cool” is a… Read More