Everyone uses persuasion tactics. Even those of us who don’t realize we’re doing it use the tactics from time to time. That’s because persuasion is something we learn as we grow up by figuring out how people respond to different things. Some people actually study persuasion and make a science out of it. No one… Read More
Tag: social proof
Is Your Marketing Scientifically Proven?
No matter how interesting, creative or memorable your marketing campaigns, collateral and pieces are, at the end of the day the only thing that really counts is effectiveness. So how do you deal with an ad agency that puts stunning concepts in front of you, yet continually fails to produce results that grow your business?… Read More
Modeling the Hollywood Sales Funnel
Hollywood has this one down — create huge buzz, anticipation and excitement for an event (a movie opening,) resulting in a starving crowd lining up to fork out between $10-$15 per ticket without thinking twice. Now, consider these counter-intuitive points: -If the movie in our scenario is a comedy, the funniest clips have already been… Read More