The conversation often starts the same. They come up to me after I’ve just delivered a talk on getting serious about social media for their businesses. They’re incredibly excited about the possibilities of the scope and reach of it all, and they get it, they’re going all in. But then, it sours from there. I… Read More
Tag: Social
Network Now for Business Later
Several years ago when I was beginning my job search, my dad constantly reminded me, “It’s not what you know; it’s who you know.” I will admit he was right: my network of family and friends helped me find an internship that led to my first job. But networking isn’t just useful for determining the… Read More
Things to Consider When You’re Considering…
In spite of the inexpensive social and digital marketing options we have today, direct mail is still a very important and successful part of any marketing campaign…if done correctly. According to the Direct Marketing Association (DMA), direct mail campaigns typically receive a 3% to 4% success rate. On the other hand, using dimensional products and… Read More