This is part two of the two part blog post “Attention is the New Currency.” In the last post we explored how it is necessary to think differently to gain the attention of your audience. As promised, in this section I will be discussing the necessity of storytelling in advertising. According to Adweek, nine out… Read More
Tag: Storytelling
What Story is Your Brand Telling?
Woody Guthrie’s song, This Land Is Your Land, plays as I watch vivid images of explorers trekking across the vast landscapes of America in a The North Face commercial. When watching this commercial, it’s obvious who The North Face’s audience is. If you guessed explorers, adventures, or travel-junkies, you are correct! Think about some of… Read More
Transform Consumers into Storytellers and Brand Ambassadors with User Generated Content
Almost once a week, my husband, daughter and I stop at this nice little coffee shop on the east side of Cleveland our way to visit my in-laws. It’s a small place, but it has a lot of quirky charm, friendly staff -and a delicious blueberry peach mocha (who knew such a combination would be… Read More
The Power of Storytelling
From the first day of training, salespeople have it drilled into their brains: share the features, but emphasize the benefits. As clients will always focus on how the sales transaction will enrich them personally, this is sound advice. More often than not, however, the delivery of those benefits is in the form of a bullet… Read More