This blog was originally published in March 2018. As any good marketer knows, research should be at the core of everything you do. Sometimes you need to research the product you’re selling, sometimes you need to research who your audience for a product or service is, sometimes you need to research your audience itself, the… Read More
Tag: Strategy
It never ceases to amaze me that airplanes can fly. These big, heavy metal bodies loaded down with lots of people and baggage are able to take off and fly through the sky. Airplanes are able to fly because they are propelled to move forward and their fast forward motion combined with air coming off… Read More
Create Social Content Like a Pro Part I
Running a social media page for your business can seem like a real challenge at times. With social media becoming ever more sophisticated it can sometimes feel like if you don’t have advanced degrees in graphic design, English and marketing you’re already behind the game. This blog post will be a two part series that… Read More
Outwit, Outplay, Outlast… Yourself
Tucked away somewhere in that mushy brain of yours is something so scary that you suppress it every time an opportunity presents itself. You guard it so tightly that nobody even knows it exists and some of you may even be embarrassed by it. Every so often it creeps back out and it’s very existence… Read More
Attention is the New Currency: Think Differently
According to the American Marketing Association article, Why your Customer’s Attention is the Scarcest Resource in 2017, the average consumer is exposed to 10,000 brand messages a day, and that number is ever growing. The same article states that the average consumer switches screens up to 21 times an hour and has an attention span… Read More
Stop me if you’ve heard this one…
While it might seem intimidating, there are plenty of compelling reasons to take a stab at using humor to engage your audience. You remember people, commercials, brands that make you smile. Laughter creates connections. Laughter also releases endorphins, the feel-good chemical that reduces pain and relieves stress. Making someone laugh literally makes them feel good.… Read More
Back when I was growing my original Proforma distributorship, I was teaching one of our newer sales reps how to conduct field calls. In my view, field calling is a lost skill. Sadly, in this day of email and voicemail, salespeople think they don’t need to get out and do field calls. I strongly disagree… Read More
How do you respond to “no” in your business pursuits? Let me share a short story about a “no” that that I recently experienced. I found out late one afternoon that I needed to get to suburban Charlotte for a week. I immediately got online to book my favorite hotel, but the website said there… Read More
The Un-Holy Trinity: Three Key Signs of a Sour Business Deal
Let’s be honest, it’s a great feeling when you cross paths with a prospective new client. Even more exciting is when that client has the potential to become a major account. When the chance to bid on such a major business deal finds its way to your desk, it’s easy to quickly become enveloped in… Read More
Are you ready? Ready to make 2017 your best year ever? Here are seven steps to make it happen. 1. Identify a Big Goal for Your Business. I recommend setting a big sales goal for three to five years out. Identify a specific sales goal and a specific deadline. Then, write it down and read… Read More
Five Tips for Personal Social Media Strategy
Whether you’re looking to score an interview for your dream job or to secure a sale with your biggest prospect yet, you can increase your chances by tailoring your personal social media strategy in just a few easy steps. In today’s social media age it’s inevitable that the first thing someone does when your name… Read More
The World of Social Media Marketing Part 3: Where Should You Invest Your Social Media Marketing Efforts?
Part Three – The “Content Powerhouses” of Social Media; Bringing it all Together In my last two blogs, I’ve set the table for the idea that your business can benefit from having a presence on each of today’s popular social networking sites, and went through “The Big Three”. In this third and final part of… Read More