Building a strong and viable network is something every business professional understands as critical to long term success. The advent of social media platforms and other technologies provides the ability to reach out to virtually anyone to grow that network. While that access has made it easy to rapidly build the network, it has eroded… Read More
Part 2 – Analyzing “The Big Three” and Evaluating Your Opportunities for Social Media Marketing In my last blog, I discussed the idea that your presence on social media shouldn’t be limited to one or two sites – in fact, there are a good handful of sites that are worth your attention. The problem for… Read More
It is important to always maintain strategic marketing efforts that keep your brand name visible and top-of-mind with existing and prospective customers. One of the best ways to do this is with logoed promotional products, which do not have to be expensive to be an effective “billboard” for your company.
Between my junior and senior years of college, I had the opportunity to intern at an art museum. While actual museums may be quiet and seem subdued, I can assure you that the marketing and advertising efforts behind them are not. The Assistant Director of Communications while I was there (full disclosure: he was my… Read More
Have you ever managed sales representatives? The freenet dictionary defines a sales representative as someone who is hired to represent a business and sell its merchandise. In my role as the Manager of North American Recruiting for Proforma, I often receive calls from people asking me for sales management advice. I always ask two questions:… Read More
I went to my first big tradeshow while in graduate school. I was staying on the 16th floor of a high rise hotel in Colorado when the fire alarm went off at 2am. I took it seriously enough to get out of bed and walk down 16 flights of stairs. While standing out in the… Read More
Take a second to think about all the things you do to keep different areas of your life running right. You visit the doctor, dentist, get oil changes, attend performance reviews at work. And you do these things, for the most part, not because something is wrong, but to prevent anything from going wrong. They… Read More