Most consumers have a preferred choice between competing brands: Apple and PC, Coca-Cola and Pepsi or Walmart and Target. Given the choice, you’ll always buy from one over the other. There will be exceptions of course. For example, when you’re in a town with a local grocery store chain like Wegmans, Safeway or Heinen’s, but… Read More
Tag: Survey
Tips for Creating a Good Survey
Let me tell you a secret – I always fill out those satisfaction surveys that companies email me after I call customer service. Having obtained my undergraduate degree in advertising, I feel that it is my duty to fill them out every single time and to do so truthfully. Filling out surveys not only could… Read More