I totally get it. Apple MacBooks are awesome computers that make getting things done easy. They are premium computers that last long and come with a huge amount of support. Why would you want anything else? When Intel chips made it possible for Mac to run Windows it really changed the game. You can run… Read More
Tag: Technology
Tech Matters: The Need for Speed
No other adage applies to business as much as “time is money.” Everything is on a tight schedule and one mishap can cost hundreds or thousands of dollars. With this in mind many business neglect to make sure that their Internet is up to speed. There is a fear in selecting the appropriate service and… Read More
Tech Matters: Computer Specs Do Make A Difference
We have come a long way when it comes to computers. Our smartphones have more computing power than a computer purchased just five years ago. Laptops continue to get lighter, thinner and more powerful. We even have tablets! But the one thing that hasn’t changed much is the sheer confusion that goes into making a… Read More
Do You Follow Through?
In this modern age of technology it’s super easy to communicate with people. Most of us have smartphones and are able to access emails and messages almost instantly. However, for as easy as it is to receive and disseminate information, it’s become just as easy to ignore it and not send a response. Not everyone’s… Read More
Be Positive: What’s In It for Them?
I am the leader of a six-person technology Help Team that averages 700 calls per week and an additional 400 emails. We have thousands of unique callers asking both routine and out-of-the-box questions. The guideline that we are working on when assisting customers is: Be Positive: WIFT. What does WIFT mean? What’s In It for… Read More
Adopting Change: 6 Reasons to Embrace Technology
It’s no small secret that businesses (locally and globally) are embracing technology now more than ever. Technology helps to streamline processes, make employees more efficient, and even automate when necessary. But with all the options out there, and they seem infinite, how would you ever know which one to choose for your business and more… Read More
Branding.
I started off concepting this blog to discuss business processes and go figure I ended up focusing on branding. Wouldn’t you know, and I hate to do it mostly because it’s overdone, but I’m here today to talk about Apple. According to Business Insider, Apple has set the benchmark in branding again in 2013 .… Read More
How Will Technology Affect Marketing to a Younger Generation?
Over the weekend, I saw a commercial where children were sitting around talking about how much they love to read. Instead of showing them flipping through the pages of an actual book, however, they were holding up Kindles! With recent studies showing that more toddlers can play a computer game (58%) than ride a bike,… Read More
Do Printed Resumes Still Have a Place in 2013?
Technology has changed the way people apply for jobs. In the not so distant past, if you were looking for work, you would send a resume through the mail or hand deliver it to an employer. Now you can sit at home and email a resume or apply electronically through a website. You can even… Read More
Printing Trends + Technology = Terrific Times for Print
You have heard it before, and you will probably hear it again: the ‘experts’ say print is dying, and with the Digital Age not slowing down any time soon, printed items may one day be extinct. While it is true computers, smartphones and every other piece of technology make our lives easier and save some… Read More
The Basics of Cloud Computing
Commonly mentioned in both the technology and marketing business sectors, the cloud is a concept that was originated in the 1960’s. It took the greater part of four decades to become a reality but the cloud is alive and well, making business transactions, social networking, and software training (to name a few) easier and more… Read More
Timing is Everything
For most events in life— whether it’s when to propose, at what time to take food out of the oven or when to hit the brakes when you are swiftly approaching a red light — timing is everything. What many companies fail to realize, however, is that timing also plays a key role when it… Read More