Four Tips for Tradeshow Giveaway Success

We’ve all been to tradeshows where we’ve been given bagfuls of promotional products by exhibitors that are designed to create goodwill and positive brand imaging which hopefully leads to a business relationship. Some of these giveaways capture our attention because of their uniqueness, quality and usefulness. Others are ‘circular filed’ before they leave the building.… Read More

Expert’s Perspective: Convention Planning Checklist

Attending any convention is an exciting but exhausting experience. Between travel, long days, the content and information you absorb, and don’t forget the social events, it can be hard work!  I’ve been planning, working and attending convention events for 20 years and have learned some tricks along the way to enhance the experience.  In this… Read More