Whether you’re in the auto parts, software, construction, retail, or cake business, there’s a tradeshow or local event out there for you. If you’ve ever debated whether or not you should be there, the answer is, YES! Without a doubt, you should. Here are three reasons why you need to be at your next industry… Read More
Tag: Tradeshow
5 Promo Trends You Need to Know for This Year
For many people January and February mark more than just the beginning of a new year. It is also the beginning of a new trade show season. In the promotional products, printing and packaging industry, this is the time of year that new products are rolled out and promotional professionals can start to identify the… Read More
Trade Shows: To Exhibit or Not
I am very involved in the community and am a member of a number of organizations. For me, it’s a great way to stay connected. I had two different groups recently host combination-type trade shows and networking events. I exhibited at one and attended the other. It really got me to thinking, what’s the best… Read More
Getting the Most out of the Fidget Spinner Craze
The train, the park, the car wash, the library—it seems like everywhere you go lately, there are fidget toys for miles. News outlets are reporting that fidget toys can ease stress, promote productivity and improve memory. Even Forbes ranked the fidget spinner as the No. 1 office toy for 2017. And, a product called the… Read More
Four Tips for Tradeshow Giveaway Success
We’ve all been to tradeshows where we’ve been given bagfuls of promotional products by exhibitors that are designed to create goodwill and positive brand imaging which hopefully leads to a business relationship. Some of these giveaways capture our attention because of their uniqueness, quality and usefulness. Others are ‘circular filed’ before they leave the building.… Read More
Host the Perfect Company Meeting or Event
There are numerous reasons you might host a company meeting — planning and strategizing, team building, on-site training, noteworthy lectures or maybe just some corporate-sponsored fun. In order for your event to be truly memorable, look to unique promotional products to make your event shine. Here are five product ideas to help get you started:… Read More
Market Focus: Healthcare Industry
We all know the importance of taking care of our health. Even as small children we knew the saying, “An apple a day keeps the doctor away” by heart. So why is it that as grown adults, we are so willing to push taking care of ourselves aside? Going to the gym becomes a chore,… Read More
Simple Tips for Attending Your First Tradeshow
So you’re six months into your new job and… surprise! You’re scheduled to attend the company’s biggest annual event. It’s a great opportunity to learn and meet new people, but long days on your feet and being away from home can create challenges. Here are some simple tips for keeping it all together and capitalizing… Read More
4 Tips for Tradeshow Giveaway Success
Many of us have been to tradeshows where we’ve been given bagfuls of promotional products by exhibitors that are designed to create goodwill and positive brand imaging which hopefully leads to a business relationship. Some of these giveaways capture our attention because of their uniqueness, quality and usefulness. Others are ‘circular filed’ before they leave… Read More
Expert’s Perspective: Convention Planning Checklist
Attending any convention is an exciting but exhausting experience. Between travel, long days, the content and information you absorb, and don’t forget the social events, it can be hard work! I’ve been planning, working and attending convention events for 20 years and have learned some tricks along the way to enhance the experience. In this… Read More
Meaningful Engagement with Hospitality Events
Hosting a hospitality event to engage your target audience can be a great way to create meaningful relationships outside of traditional business settings. Hospitality events can also be the PERFECT way to generate buzz when done right. Who doesn’t love to receive an invitation for a coveted event? Here are a few things to keep… Read More
Preparing Before, During and After for Tradeshows
When preparing to go to a tradeshow – either as an attendee or as an exhibitor – most people focus on what will go on at the event itself. Attendees may think about the booths they want to visit, and exhibitors may focus on the giveaways they want to have on-hand. But it’s important for… Read More