Whether you own a small business or work for a large corporation, tradeshows are an excellent way to increase brand recognition and get your company’s name out for all your potential clients and customers to see. According to the Global Exhibition Industry, there are approximately 13,000 tradeshow exhibitions each year – clearly, there is an… Read More
The Top 5 Mistakes to Avoid Making at Your Next Tradeshow
There’s no doubt about it – tradeshows can be daunting. There’s pressure to appeal to prospects and lure them away from your competitors’ booths, making sure you stay on top of your “A” game, and remembering not to fret over the small voice in the back of your head that’s reminding you that any oversight… Read More
Event Planning Takeaways to Remember
Being ask to join the Proforma family to Convention for the first time, I was incredibly excited and grateful for the opportunity to attend the 2014 Proforma Convention and Family Reunion at the Gaylord Texan Resort in Grapevine, TX. After spending a couple months preparing for Convention, I was both thrilled and nervous to see… Read More
Preparing Before, During and After for Tradeshows
When preparing to go to a tradeshow – either as an attendee or as an exhibitor – most people focus on what will go on at the event itself. Attendees may think about the booths they want to visit, and exhibitors may focus on the giveaways they want to have on-hand. But it’s important for… Read More
Upcoming Tradeshows – Are You Ready?
Tradeshow activity ramps up in the fall. With a significant investment in the booth, promotional materials and staff, it’s more important than ever to ensure a good return on this investment. Here are some tips to consider as you develop your strategy for a productive outcome. 1) Attend Tradeshows that are Relevant to Your Customer… Read More
The 3 P’s of Tradeshows
I went to my first big tradeshow while in graduate school. I was staying on the 16th floor of a high rise hotel in Colorado when the fire alarm went off at 2am. I took it seriously enough to get out of bed and walk down 16 flights of stairs. While standing out in the… Read More
‘Exhibit’ You Are a Great Catch: Attend a Tradeshow
Getting your name out there and in front of customers is crucial to the success of your business. It doesn’t matter if you have a small start-up or a large corporation – the need is there to increase your brand recognition. Luckily, tradeshows provide a great opportunity for companies to showcase their capabilities and really… Read More
Leverage Social Media to Get the Most Out of Your Tradeshow!
Tradeshows can be engaging and overwhelming at the same time. With what seems like a never-ending wave of booths, representatives, attendees – combined with long hours of standing on your feet – it can be very easy to lose focus and energy. Stand out from the crowd by using social media platforms before, during and… Read More