The most effective promotional products are new and exciting items that resonate with your end users. Understanding what is trending for the New Year is a great place to start! Proforma spoke with two of our MVPLPs, Gemline and SanMar, about some promotional product trends that are expected to make a splash in 2019. Color… Read More
Trends
5 Fresh Promo Trends for Spring
Today’s article is inspired by a full week of rain in the forecast. It’s a sure sign that Spring weather is upon many of us across the country. In my last article, I shared the 5 Promo Trends You Need to Know for this Year. Now, I’ll share five popular products trending for Spring that… Read More
Marketing Trends for 2018
With just a short time left in the year, it’s time to set your sights on marketing planning for 2018 (if you haven’t already started) and decide where you’re going to focus your efforts for the year. Content marketing is stronger than ever and continues to grow as one of the leading strategies marketers invest… Read More
Rest In Peace
At a previous employer, I organized a management book club for the managers in my department. Each month we picked a book for the group to read and then discuss. It was a great way to become familiar with key management concepts, keep abreast of current trends, and keep learning new techniques. The first book… Read More
If You Can’t Beat ‘Em, Join ‘Em!
It seems like all anybody involved in marketing wants to talk about these days is social media- how you can use Facebook, Pinterest, LinkedIn, etc. to actively connect with your audience and build your brand. But it can start to feel like a full-time job, just trying to keep up with what trends are current… Read More