When you begin to evaluate your current business plan to review the highlights of the year and progress made, you should assess your social outreach. Social media tactics should be a component of every business plan underway today and the ability to keep your name at the forefront can effectively contribute to growth and client… Read More
Crisis Management in Social Media: Identifying a Crisis
In today’s hyper-vigilant world of citizen journalists, it is more important than ever to have a full understanding of the power of social media and the public’s ability to use and control it. Although this power can be used for good, that same power can also turn on companies in an instant. Although understanding how… Read More
The Recipe for a “Good” Tweet
Chances are fairly good that unless you’ve found a way to live without any form of media in your life for a larger part of the past decade that you know what Twitter is. Chances are even more likely that you yourself own one of the reported 883 million Twitter accounts in existence today. Even… Read More
The Power of Staying “In the Know” on Social Media
Even those of us who’ve never seen a game of professional NBA Basketball have probably heard the name “LeBron James” at least once over the past few weeks. The 29 year-old basketball phenom was set to make his “Decision” regarding what team he’d play for in the coming season and everyone was talking about it… Read More
The Social Business Battle of Youth vs. Discipline
The conversation often starts the same. They come up to me after I’ve just delivered a talk on getting serious about social media for their businesses. They’re incredibly excited about the possibilities of the scope and reach of it all, and they get it, they’re going all in. But then, it sours from there. I… Read More
Tweet At Me: I Have a Confession to Make…
Dear Proforma Blog Readers, I have a confession to make. I’ve been doing something I would never recommend to anyone, and I’ve had this problem for quite some time… I have multiple Facebook accounts. There, I said it. I’ve been hesitant to blur the personal and professional lines when it comes to social media, and… Read More
4 Ways to Promote Yourself as a Valuable New Hire Through Social Media
In this day and age, most people have some form of a social media account. This includes your potential employers. They too have the ability to sit down and scroll through your accounts, unveiling all of those boring vacation pictures. Aside from following the obvious rules (e.g. don’t post lewd pictures, too much vulgarity or… Read More
3 Underutilized but Powerful LinkedIn Features
LinkedIn has gone under quite a social transformation in the past 18 to 24 months. While it continues to be the definitive social network for professionals, LinkedIn has introduced more features that make it more social and encourage more interaction. In this article, I’d like to examine some powerful features that LinkedIn offers that are… Read More
Tweet At Me: Are You In Local Business Directories?
Local business directories: Is your company submitted to them? At first glance you may not think there’s much value in them, or think that they cost too much to utilize. However, local business directories, in my opinion, are great online tools for marketing. Sites like Yahoo! Local, Google Places or even YellowPages.com have options for… Read More
Trust As The New Business Currency
When the Internet became available to the mainstream in the mid-90s, information was available but there was not commerce taking place. One of the greatest reasons for this was that the Internet was not a trusted location. Fast-forward to today, and there are still many people who have their qualms about making transactions online. Of… Read More
Keep It Classy, LinkedIn Users.
Before the final semester of my college career began, I took the advice of one of my professors to set up a LinkedIn account. Unlike a few of my peers who started a race to see who could gain more connections and used LinkedIn similarly to a personal Facebook account, I knew this was one… Read More
Tweet At Me: Are You Annoying Your Facebook Friends?
A while back I read this article which outlined the ‘7 ways to be insufferable on Facebook’. It was quite the eye-opener, as I came to the realization that just about everyone is guilty of these ‘7 deadly Facebook sins,’ myself included, and that if most people stopped these kinds of posts, Facebook would be… Read More