Whether you like it or not, whether your business is ready or not, you and/or your brand ARE on social media. If you disagree, just upset a customer and they have the power to instantaneously make you infamous on Twitter or a multitude of other public platforms with massive daily viewership. And like that…… Read More
Tag: Twitter
Sharing is Caring – Especially When You Credit Your Original Source
Four Tips to Keep in Mind When Sharing Content Via Social Media I think I was about five years old when I got caught committing my first (and from what I can remember to be my only) crime. My mother and I had been walking through the aisles of our local grocery store and… Read More
Are LinkedIn Endorsements Relevant?
A while back I did a little experiment to see if reciprocity fuels the LinkedIn endorsements section – and my findings were that you won’t get endorsements simply by endorsing others. However, my contemplation of this newer feature of LinkedIn didn’t stop there. I asked myself, are the endorsements simply just garbage? Do they hold… Read More
Tweet at Me: Are Newspapers Becoming Extinct?
Recently, a salesman came by my house trying to sell me a subscription. No matter how great of a salesman he was, I wasn’t buying it… He lost me at ‘newspaper.’ If you ask me, newspapers are a dying method of print. While many forms of print advertising (like direct mail) are still seriously outperforming… Read More
A Day in the Life, Part 1
When was the last time you surveyed your customers? Do you know their wants, needs, requirements, points of interest, and more importantly, pain points? It’s relatively easy to make assumptions about your customers’ experiences, and most of us do it on a daily basis. But what really makes them tick? If you aren’t sure why… Read More
Tweet at Me: Are Business Cards Necessary?
Business cards. Are they even necessary nowadays? In an era of smartphone users and social media, when you meet someone face-to-face, is a paper exchange even needed? Let’s think about this for a second. Say I meet someone at a business function and we want to swap information. I’m guessing we both have smartphones, social… Read More
Mobile Necessity: A Business Travelers Requirements
Mobile dependence is alive and well in business travelers. It’s amazing how addicted the general population is by mobile devices such as cell phones, tablets, and even laptops. Etiquette for such devices doesn’t seem to have been established yet so it’s not uncommon to see a group of people out to dinner, all of which… Read More
How Social Media Raised the Bar on Breast Cancer Awareness
National Breast Cancer Awareness Month was founded in 1985, but it was only in 1993 that Evelyn Lauder, Senior Corporate Vice President of the Estée Lauder Companies, established the pink ribbon as its symbol. Ever since then, October has turned into a “pink” month, with ribbons and limited edition pink items showing up in… Read More
Can Social Media Hurt your Job Search?
I have a secret to admit…whenever I interview a candidate and think they would be a good fit for an opening I have, I always search the candidate’s name on Google before I submit the candidate to a business owner or hiring manager. I am located in Ohio and responsible for hiring all across the… Read More
How to Enhance Customer Satisfaction
Sorry to break it to you, but things will go wrong. Sometimes we are lucky enough to have the ability to avoid mishaps, but most of the time we do not. As a consumer, when thing go wrong I fully expect a company to fix the problem and to regain my trust. No matter what… Read More
Halloween Infographic: Breaking Down 2012
With today marking Halloween in 2012, it should come as no surprise that Americans will spend roughly $8 billion (with a B) on Halloween related items. From costumes for kids to spooky cards sent to friends, Halloween attracts people from all walks of life including the wealthy, the not so wealthy, and everyone in between. … Read More
The New Starting Point in Your Job Hunt
Over the past few years, job seekers are starting to use more tools in their job search. For example, instead of just posting a resume to Monster or CareerBuilder, they are using social media sites like Facebook, LinkedIn and Twitter. People of all age groups are using social media these days. I recently read an… Read More