Content is king. You’ve likely heard that expression sometime in the last few years as endless streams of content flood your social media pages, email inboxes, and television airwaves. Content marketing is your chance to get your brand in the spotlight and in front of a target audience in a way that’s valuable to both… Read More
Tag: Video
This blog was originally published in February 2018 but has been updated with more recent content Video marketing has become such a powerful force in online marketing that it may be a good time to revisit your video marketing campaigns and determine if there are better ways to produce your videos and get better results.… Read More
Top 10 Reasons Why Video Production Is Essential To Your Business
Multimedia can turn an ordinary message into an extraordinary story! Using multimedia in your marketing and communication efforts positions you as a cutting-edge innovator. Now more than ever, video is a powerful solution to a very modern day challenge. How can we be heard? If you think you are suffering from information overload, you may… Read More
6 Tips to Better Video Marketing Results
Video is one of the fastest ways to make a splash, generate traffic and get results online. Video content tends to get more interest than text only content, and spreads really well via social media, as well. Video also can be intimidating to marketers who haven’t used it or haven’t gotten solid results yet. Here… Read More
How to Read Your Google Analytics Reports: The Basics
Google Analytics is a great tool to use to track your website activity. You may ask yourself: “How many people come to my site?” “How do they get there?” “How long do they stay?” If you ask any one of those questions, Google Analytics has an answer. Today I will give you a brief overview… Read More
A Proforma Blog Milestone to Remember!
Dating back to May 10, 2012 the Proforma Blog had reach 10,000 unique hits. As of January 24, 2013 the Proforma Blog has reached 25,000 unique views. From all of us here at Proforma we want to thank you very much for your continued support. We look forward to providing you with great, unique content.… Read More
5 Tips for Successful Online Video Marketing
We’ve produced hundreds of online videos for clients and learned many valuable video marketing lessons along the way. Below are five tips we believe anyone interested in marketing through online video should consider to help ensure a successful video marketing campaign. 1. It’s All About The Viewer Make it clear to the viewer in the… Read More