The convergence of visual content and a changing SEO landscape can lead to a few certain realizations. One of those is that these trends continue down a deeper path, and that the old tricks just aren’t going to cut it anymore. Luckily, some real winners have been born out of the changes and trends, with… Read More
Keep It Classy, LinkedIn Users.
Before the final semester of my college career began, I took the advice of one of my professors to set up a LinkedIn account. Unlike a few of my peers who started a race to see who could gain more connections and used LinkedIn similarly to a personal Facebook account, I knew this was one… Read More
How Social Media Raised the Bar on Breast Cancer Awareness
National Breast Cancer Awareness Month was founded in 1985, but it was only in 1993 that Evelyn Lauder, Senior Corporate Vice President of the Estée Lauder Companies, established the pink ribbon as its symbol. Ever since then, October has turned into a “pink” month, with ribbons and limited edition pink items showing up in… Read More
How Will Technology Affect Marketing to a Younger Generation?
Over the weekend, I saw a commercial where children were sitting around talking about how much they love to read. Instead of showing them flipping through the pages of an actual book, however, they were holding up Kindles! With recent studies showing that more toddlers can play a computer game (58%) than ride a bike,… Read More
Facebook and Google Fight for Search Supremacy
Facebook’s announcement of Graph Search potentially alters the landscape of search engines forever, and their impending supremacy in the search game… that is, if they hit it on the head. You can see here how Facebook explains Graph Search (as well as sign-up for an early invitation). Some are calling it a “game changer” such… Read More
Is Technology Stressing You Out?
Sometimes where I hear a beep or alert sound, I stop and think, “Is that my phone? A notification on my laptop? My iPod?” In a matter of a decade, our lives have gone from being relatively quiet to being punctuated with beeps, ringtones, alert noises and vibrations that seem to blend together into an… Read More
Can Pinterest Peak Your PICterest?
It is more important today for your business to be on social media than ever before. This includes Facebook, Twitter, LinkedIn, personal and professional blogs, YouTube, Pinterest, Instagram, and so many more. The newest social media craze is Pinterest. There is clear confusion in the business world as to how one can use Pinterest to… Read More
5 Tips for Successful Online Video Marketing
We’ve produced hundreds of online videos for clients and learned many valuable video marketing lessons along the way. Below are five tips we believe anyone interested in marketing through online video should consider to help ensure a successful video marketing campaign. 1. It’s All About The Viewer Make it clear to the viewer in the… Read More