The #1 Reason You Aren’t Rich

There’s one reason why most people in business aren’t rich.

At the end of the day, we are all really in the “know, like and trust” business. That’s right. Our real job is to just get people to know us, like us and trust us.

It’s true if we are trying to earn new customers. We need to find new prospective customers and get them to know, like and trust us.

It’s true if we are trying to hire and manage sales reps. We need to find new prospective sales reps and get them to know, like and trust us.

It’s true if we are trying to acquire our competition. We need to find new prospective acquisitions and get them to know, like and trust us.

Do you see the common element to each of the three keys to creating wealth? It’s finding new prospects and getting to know them.

That’s it. Finding new prospects and getting to know them.

But for virtually all people, finding new prospects and reaching out to try and set an initial appointment to get to know each other… SUCKS. That’s right. The essence of starting new relationships SUCKS. Everyone in sales can relate to the difficulty of picking up the “500 pound” phone.

Most folks in sales and business development would never admit that some parts of selling SUCK. But their choices are very telling. Most people have many great excuses for why they aren’t creating new relationships. The excuses are varied, but you can be sure they all include sitting on their very comfortable butt behind their very comfortable desk. Customer service work. Social media. Administrative details. And lots of other stuff that should be delegated to others or relegated to non-selling time (selling hours = 9:00 am – 5:00 pm).

There’s no good excuse for not turning our God given time, talent and opportunity into optimal results. You deserve the best. Your family deserves the best. Your legacy in this world deserves your best.

Want to change things up? Want to earn more? Recognize that creating new relationships is the one thing that will drive extraordinary results for you and your success. Make some time every day for creating new relationships. Put those few hours a day on your calendar and make no excuses for not doing it.

Want to learn more about focusing on the one thing? Check out Gary Keller’s book The ONE Thing. It’s a $25 book that could help you make $500,000 per year or more.


Read past articles in Greg’s Million Dollar Mindset at Promo Marketing Magazine

AboutGreg Muzzillo, Founder of Proforma

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest growing companies in North America. In the late 1980’s Proforma introduced its membership program to enable distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has more than 750 members with over $500 million in sales. Proforma has over 100 members in its Million Dollar Club and more than 40 members in its Multi-Million Dollar Club (With sales ranging from $2 million to over $26 million). In 2014, eight Proforma members were named to Inc. magazine’s Inc. 5000 List of the 5000 Fastest Growing Companies.

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