The Code That’s Changing the World

Quick Response codes, more commonly known as QR codes, are popping up everywhere.  Created by Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, these codes are a series of black modules in a square pattern on a white background.  Nowadays they are being used by marketers and advertisers on a wide variety of products.

With more and more people switching from standard cell phones to smart phones, QR codes have risen in popularity.  A simple barcode reader application is all you need to start scanning QR codes and being re-directed to websites for a multitude of purposes.  From real estate to consumer goods, QR codes are making an impact around the globe.

Want proof?  Look no further than grocery chain Tesco in South Korea:


Of course, sales and marketing pieces are not the only places to use QR codes.  This holiday season, personalize your gift tags with a QR code that links to a video or an e-card, and show your tech-savvy relatives how to give gifts in style:

http://cnettv.cnet.com/create-qr-code-gift-tags/9742-1_53-50115855.html

 

So whether you’re creating awareness for your brand, running a promotion or conducting a survey, QR codes are an easy and effective way to get your message across.  Want to get started making your own?  Check out the following links:

http://www.marketingprofessor.com/mobile/google-makes-free-qr-codes-a-snap/

http://freenuts.com/top-10-free-online-qr-code-generators/

 

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