We all know the classic promo items: the pen, the water bottle, the t-shirt. These classics have never let us down. They do their unique job; promoting our brand while putting our brand top of mind in the client’s hand. But in the marketing world, everyone is handing out those items, striving for the very same thing your company is… more business. What can you do to stand out? What items will represent the brilliance and ingenuity of your company and what you can do better than your competition? Here are a couple of items that might just do that.
The YETI®
This stainless steel, double-wall vacuum insulated bottle will keep your client’s beverages as cold as its namesake. These bottles are extra durable and come in a variety of sizes and shapes. The YETI® is probably the most recognizable brand for these type of drinkware, but there many other companies that are producing these amazing products. Show your customers you are on the up-and-up and hand these bad boys out instead of your average water bottle. Your clients will be the envy of the office and with your brand sprawled across the front of this amazing drinkware, those co-workers will know exactly where they got it.
Active Wear
Pullovers, Yoga Pants, Quarter-Zip’s, the options are endless. Society is trying to get back in shape and unfortunately it is not cheap to do so. While your clients are busy juggling gym membership fees and finding the perfect running shoe, why not assist with outfitting them. That perfect fit-hoodie with your company’s logo will travel well, leave a great impression and will be a part of their journey to physical fitness. When trying to market your brand, the classic t-shirt just isn’t going to cut it anymore. Look for well-made, comfortable, wearable athletic gear to ensure your brand won’t get stuffed into the back of the drawer.
Wireless Technology
The digital age is not slowing down. But now we are trying to be a little more eco-friendly while evolving, and so should you. At your next tradeshow or big event, hand out solar-powered power banks. Keep your clients charged and promote your brand while saving the planet. The next ten booths beside you will probably be handing out traditional power banks but yours will be the one your future clients keep. Bluetooth headphones and speakers are also great handouts as well.
To succeed in any industry, you need to keep growing as a business. Finding new clients and reminding your current customers why you are the best can be a bit daunting. But staying on top of trends in the promotional world can definitely assist with this never-ending task.