Times are tough. Resources are scarce and it’s becoming increasingly difficult to manage cash flow. When I made ‘large’ purchases, which I consider my house; I had to remember that in the long run, it’s an investment that will yield a return down the road. Typically, this is the biggest invest one can make so it’s important to keep the end in mind.
The same train of thought needs to be applied to logos and visual branding. Of course you can pay some online shop $5 for a logo, that’s the easy way out and your wallet won’t hate you for it. Another option would be to copy someone else’s design and be the next post on www.youthoughtwewouldntnotice.com. That may be the worst option possible.
Although these options save you a little cash, what else do they do for you? What does that say to your client?
It says that you have limited capabilities in visual branding. When you put something in front of a client that should impress and it has the opposite reaction it immediately puts a dent in your credibility. That can be so damaging if you are working with a new or potential client. The ability to speak about your work says volumes about your capabilities. At the end of the day it’s about doing something the right way and giving it meaning. That’s what’s so special about logos and branding… they make you stand out and give you personality.
If you pay 5 bucks for a logo…it’s worth 5 bucks, no matter how you look at it.