Who are millennial customers? And what do they really want? Businesses everywhere have posed this question and brainstormed about it at nauseam, as the millennial customer continues to dictate trends and spending habits.
According to Accenture, the roughly 80 million millennials in the U.S. spend approximately $600 billion on shopping. Doesn’t that seem like a number your business wants to be a part of? But, predicting what millennials want can be a challenge for businesses.
Millennials gravitate toward individuality, all-around wellness, adventure and, most of all, inspiration. Millennials are always looking for ways to spark inspiration and drive personal growth. If your clients want to engage millennials, suggest these promo ideas, and their business will reap the benefits of the generation’s million-dollar spending habits.
Tech Accessories: It’s no secret that millennials value their smartphones, tablets and laptops above every other possession. They increasingly rely on them for business and social obligations, so if your client provides products that maximize their devices’ potential, you’ll be a hero. Tech ideas include Bluetooth® headphones and earbuds, USB hubs and power banks.
Drinkware: Millennials are always on the go. Most of their days are spent dashing back and forth from the office, to the coffee house, to the gym and, finally, to their group hangouts centered on Netflix binge-watching. They love products that move with them, and reusable drinkware is a generational favorite. Suggest your clients use branded drinkware promotions, and millennials will give their message exposure wherever they go.
Health and Wellness Items: Millennials are lacing up their running shoes, toting around yoga mats and visiting the smoothie bar. They love health-related items, like workout gear, fitness trackers and hand sanitizers, because they enable them to reach their health goals. Take advantage of this trend, and millennials will appreciate that their well-being is important and become a loyal customer.
Apparel: The logoed t-shirt is enjoying a resurgence among millennials. From concert tees to charity 5k shirts, millennials love wearing unique apparel that showcases their interests. Apparel is a tried-and-true product idea among millennials, and a great opportunity to take advantage of a walking promotion for your business.
It has been said that the best things in life sometimes happen by accident, which is exactly how Rhonda Reedy, co-owner of Barefoot Swag powered by Proforma, began her career in promotional products. After a brief time working as a sales manager at a radio station after college, Rhonda realized that “working for the man” was not her thing, but she had fallen in love with advertising. A friend suggested she look into promotional products and now, over 25 years later, she still looks forward to bringing new ideas, creativity and solutions to her clients every day.
Barefoot Swag powered by Proforma has offices in North Carolina, Michigan and Oregon and works with a variety of clients throughout the US, Canada and around the world. Each day presents a challenge and a new opportunity to “think outside the box”, which Rhonda thrives on.
When not immersed in all things swag related, Rhonda can be found hiking with her dogs, drinking wine, traveling or fly fishing.