When I was a kid, I remember going to the school library and looking for the books with the most colorful, creative and eye-catching covers. It wasn’t until after I picked up the best-looking books, that I actually started skimming through them to see what stories they held inside.
The same can be said 20 years later – only now, instead of book covers, I’m looking at web pages and choosing to read stories based on whether or not an image accompanies them. Turns out, I’m not the only person that thinks this way. According to an infographic created by MDG Advertising, articles that include content-related images have, on average, 94% more views than those that do not. That’s a staggering number of people skipping over articles that are most likely filled with important information – but have no attention-grabbing picture.
It’s not just news articles that benefit from having images included; MDG Advertising also pointed out the impact images have on businesses and their customers. 60% of consumers polled said that if a company has an image online that captures their attention, they are more likely to contact the establishment or at least consider it. Think about what comes up when someone types in your name or business name into Google Images. If it is something you’re proud of, chances are, it is helping to boost your business and is a great marketing tool. If not, you may want to consider updating your website with fresh material.
While images are important, make sure you are using high quality images of your business, your products or even yourself. No one wants to look at a dingy picture – even 67% of consumers said the quality of a product image online is considered very important when choosing which item to buy.
Just like the book covers influenced me years ago, the images that accompany your online content influence others. Before posting anything to your web page, Facebook, Pinterest or any other site, make sure it well-represents you and your business, and is something that will get viewers excited to learn more.